Discreet packaging is sourced like any other packaging programme, with one addition: the discretion itself is a specification that has to be verified rather than assumed. A programme that orders plain bags receives plain bags, and a programme that needs the barcode covered receives a bag with a label that covers the barcode and nothing else. This checklist separates the two.
Qualify the supplier on coverage, not on promises
Coverage is measured, not assumed. A blind label has to cover the barcode, the origin panel, the moulded-in recycling mark and any secondary print on the container, with a stated overlap on every edge. Ask the supplier to run the coverage check against the actual container or its artwork before quoting, because a label that covers the artwork but not the recycling mark is not a blind label. The same applies to opacity: a metallised or opaque bag is a specification with a stated opacity level, and a translucent bag with a heavy print is not discreet at any print quality.
The formats and what each is for
| Format | Use | Qualification point |
|---|---|---|
| Opaque polybag | Counter and direct retail | Opacity level, seal type, child-openable or not |
| Blind label | Existing container, existing artwork | Coverage map against the container |
| Shrink sleeve | Cover or rebrand a plain bottle | Shrink verified on the container sample |
| Neutral carton | Gift and premium channel | No explicit graphics, plain or blind artwork |
Seal type and the child question
The seal is an audit question, not just a convenience one. A zip bag that a child can open and reclose is judged differently from a heat-sealed bag that cannot, and programmes sold through channels that also serve children should settle the seal type before the artwork is finalised. Where the programme needs both properties, the usual answer is a zip bag inside a sealed outer, which costs more and closes the audit question.
Artwork rules that keep the programme clean
The graphics rule across discreet packaging programmes is absolute: no explicit content on any printed surface, plain or labelled. The artwork review happens at the proof stage before a single bag is printed, because a printed bag with the wrong artwork is scrap at the full print cost. Ask the supplier to state the review step in writing on the order, and to hold the approved proof as the reference for re-orders, because re-orders are where artwork drifts.
Compliance and materials
Flexible packaging declares to REACH for the material stream, and the declaration covers the film, the ink and the adhesive as three separate lots, because each migrates differently. FSC-certified paper and board are available for programmes that carry the chain-of-custody claim. The lot traceability requirement is the same as for any packaging programme: the lot card ties the bag to the film lot, so a field complaint can be traced to a material rather than to a month.
Related reading
Our discreet polybag and shrink sleeve programme covers the flexible family, and the rigid packaging programme covers cartons and inserts. The export documentation guide covers the paperwork that travels with the goods.
Related product categories
The materials and part types discussed above are grouped in our sourcing directory:
